Carl Iver Hovland (June 12, 1912 – April 16, 1961) was a psychologist working primarily at Yale University and for the US Army during World War II who studied attitude change and persuasion. He first reported the sleeper effect after studying the effects of the Frank Capra's propaganda film Why We Fight on soldiers in the Army. In later studies on this subject, Hovland collaborated with Irving Janis who would later become famous for his theory of groupthink. Hovland also developed socia… WebAccess-restricted-item true Addeddate 2024-01-15 17:02:10 Associated-names Janis, Irving L. (Irving Lester), 1918-1990; Kelley, Harold H Boxid IA1756914
Communication and Persuasion book by Hovland Britannica
Web15 de set. de 2003 · Published on September 15, 2003. Understanding the effect of advertising -- whether positive or negative -- on its audience is the focal point of … WebCommunication and Persuasion: Psychological Studies of Opinion Change. Communication and Persuasion. : Carl Iver Hovland, Irving Lester Janis, Harold H. Kelley. Greenwood … flow cyclo app
Communication and Persuasion von Carl I. Hovland, Irving …
WebCommunication and Persuasion: Psychological Studies of Opinion Change. By Carl I. Hovland, Irving L. Janis and Harold H. Kelley. (New Haven: Yale University Press. 1953. … WebUsing Hovland's persuasion model, combined with the characteristics of the short video of TikTok science popularization, we can better understand how the information spread by … WebCommunication and Persuasion: Psychological Studies of Opinion Change, Textbook Binding – January 1, 1953. Communication and Persuasion: Psychological Studies of … greek gods associated with purple